Cookies Agreement Welcome to Vivah Setu, an online matrimonial platform operated through vivahsetu.co.in. This Cookies Agreement explains how Vivah Setu uses cookies and similar technologies when you visit or use our website, services, and related features. By using the Vivah Setu website, you acknowledge that cookies and similar technologies may be used as described in this Cookies Agreement. Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device. 1. What Are Cookies? Cookies are small text files stored on your computer, mobile phone, tablet, or other device when you visit a website. Cookies help websites remember information about your visit, improve functionality, understand website usage, and provide a better user experience. Vivah Setu may also use similar technologies, such as pixels, web beacons, local storage, and other tracking technologies for purposes described in this Agreement. 2. Why Does Vivah Setu Use Cookies? Vivah Setu uses cookies and similar technologies to: ü  Keep users signed in and maintain secure sessions. ü  Remember user preferences and settings. ü  Improve website functionality and performance. ü  Provide a smooth matrimonial profile and matchmaking experience. ü  Understand how visitors use our website. ü  Monitor website performance and identify technical issues. ü  Improve our services, features, and user experience. ü  Maintain website security and prevent fraudulent or unauthorized activity. ü  Measure the effectiveness of marketing and promotional campaigns, where applicable. ü  Provide relevant content and communications, where permitted by law. 3. Types of Cookies We May Use A. Strictly Necessary Cookies These cookies are essential for the proper functioning of the Vivah Setu website. They may support login sessions, account security, navigation, and other core website functions. Because these cookies are necessary for the website to operate, they generally cannot be disabled through our cookie preference tools. B. Functional Cookies Functional cookies help remember choices and preferences made by users, such as language, login preferences, or other customized settings. These cookies help provide a more personalized and convenient experience. C. Analytics and Performance Cookies Analytics cookies help us understand how visitors interact with the Vivah Setu website. They may provide information such as: ü  Pages visited. ü  Time spent on the website. ü  General website usage patterns. ü  Browser and device information. ü  Website performance and technical errors. This information helps us improve website performance, usability, and matrimonial services. D. Marketing and Advertising Cookies Where applicable and permitted by law, Vivah Setu may use marketing or advertising technologies to understand the effectiveness of promotional activities and display more relevant advertisements or promotional content. These technologies may be provided by authorized third-party service providers. E. Security Cookies Security-related cookies and similar technologies may be used to protect user accounts, detect suspicious activity, prevent unauthorized access, and maintain the security and integrity of the Vivah Setu platform. 4. Session and Persistent Cookies Vivah Setu may use both session cookies and persistent cookies. Session Cookies: These cookies are temporarily stored on your device and are generally deleted when you close your browser. Persistent Cookies: These cookies remain on your device for a specified period or until you delete them manually. They may help remember your preferences and settings when you return to the website. 5. Third-Party Cookies Some cookies or similar technologies may be placed by trusted third-party service providers that assist Vivah Setu with services such as: ü  Website analytics. ü  Security and fraud prevention. ü  Website performance monitoring. ü  Payment processing. ü  Communication services. ü  Marketing and advertising. ü  Social media functionality. Third-party providers may process information according to their own privacy policies and applicable terms. Vivah Setu does not control the privacy practices of independent third parties and recommends reviewing their respective privacy policies before using their services. 6. Cookies and Matrimonial Profiles Cookies may help Vivah Setu maintain your login session and remember certain preferences associated with your account. Cookies themselves are not intended to determine whether a person is suitable for marriage or to guarantee the authenticity of any matrimonial profile. Users should independently verify information provided by other members before making important personal, financial, or marriage-related decisions. 7. Personal Information and Cookies Some cookies or similar technologies may be associated with information relating to your account or website activity. Vivah Setu may process such information in accordance with its Privacy Policy and applicable data protection laws. We encourage users to review our Privacy Policy to understand how personal information is collected, used, stored, and protected. 8. Managing Cookie Preferences You may be able to control or manage cookies through your browser settings or through the cookie preference options provided on the Vivah Setu website. Depending on your browser, you may be able to: ü  View stored cookies. ü  Delete existing cookies. ü  Block certain cookies. ü  Block all cookies. ü  Receive notifications before cookies are stored. Please note that disabling certain cookies may affect the functionality, security, or availability of some Vivah Setu features. 9. Browser Cookie Controls Most modern web browsers allow users to manage cookie settings. You can generally access cookie controls through your browser's Privacy, Security, or Site Settings section. If you delete or block necessary cookies, certain features such as account login, profile management, matchmaking, or other website functionality may not operate correctly. 10. Cookie Consent Where required by applicable law, Vivah Setu will request your consent before using non-essential cookies. You may accept, reject, or manage certain categories of cookies through the available cookie consent mechanism. Your continued use of the website after being presented with applicable cookie choices may be treated in accordance with the consent mechanism and applicable law. 11. Changes to This Cookies Agreement Vivah Setu may update this Cookies Agreement from time to time to reflect changes in: ü  Website functionality. ü  Cookies and tracking technologies. ü  Third-party services. ü  Legal or regulatory requirements. ü  Privacy and security practices. Any updated version will be published on this page with a revised "Last Updated" date. We encourage you to review this Cookies Agreement periodically. 12. Data Security Vivah Setu takes reasonable technical and organizational measures to protect information associated with cookies and website usage from unauthorized access, misuse, alteration, disclosure, or destruction. However, no website or internet-based service can guarantee complete security. 13. Children's Privacy Vivah Setu is intended for individuals who are legally eligible to use matrimonial services under applicable laws. We do not knowingly use cookies to collect personal information from children in violation of applicable law. If you believe that a minor has provided personal information to Vivah Setu without appropriate authorization, please contact us so that appropriate action can be considered. 14. Your Privacy Rights Depending on your location and applicable law, you may have certain rights regarding your personal information, including rights relating to access, correction, deletion, restriction, objection, or withdrawal of consent. For more information about how Vivah Setu handles personal information, please refer to our Privacy Policy. 15. Contact Us If you have questions, concerns, or requests regarding this Cookies Agreement or the use of cookies on the Vivah Setu website, please contact us through the contact details provided on our website. Website: Vivah Setu Matrimonial Website 16. Acceptance of This Cookies Agreement By accessing or using the Vivah Setu website, you acknowledge that you have read and understood this Cookies Agreement. Where applicable, you may manage your cookie preferences through the cookie consent mechanism provided by Vivah Setu. Vivah Setu – Bridging Hearts, Building Forever.